Tostitos x Susur Lee

Celebrity Chef Partnership — 2024
Toronto & Vancouver

Why This Ranks #3

This activation sits at the intersection of celebrity partnership protection, premium perception, and mass sampling. It required recipe fidelity, health compliance, retail conversion, and large-scale throughput — all while maintaining the credibility of a Michelin-level chef association.

What We Delivered

Recreated 3 Susur Lee signature recipes
Recipe sourcing through live execution
Health-certified pop-up conversion
Full production and service teams

Impact

25,000+ chips sampled
2 cities, 2 full weekends

Air Canada Poutine

National Multi-City Activation — 2024
Toronto • Montreal • Vancouver

Ranks #1

This activation demonstrates national-scale execution under brand-critical conditions. It combines cross-country logistics, bilingual staffing, recipe authenticity, and execution during high-visibility cultural moments. Very few partners can move physical infrastructure across Canada while maintaining consistency, food quality, and brand integrity in three major markets.

What We Delivered

Cross-country food truck deployment
Authentic Canadian poutine development
Full truck wrap and culinary team
French-speaking service staff for Quebec

Nongshim Noodle Sampling Tour (Toronto)

Always-On Experiential Program — 2025

Why This Ranks #2

7-month branded food truck

TIFF and cultural festival activations
Full culinary and service teams
25,000+ samples served
Sustained presence across multiple environments

Make an experiential vehicle the centerpiece of your marketing activation with our vehicle branding and installation services.
Beyond just your branded vehicle, we'll create a unique mobile space and immersive experience with interior and exterior custom fabrication.
Our team of permit and location scouting experts will help you find and secure the perfect destination for your brand activation.
Item descripBrand ambassadors are a great way to connect with your consumers and create lasting impressions. It’s those face-to-face interactions that make
experiences more memorable.tion
Item descrLearn how our creative culinary team can develop a unique menu and customize a range of food and beverage elements with your branding.iption
A temporary retail space on wheels that can sell merchandise and create a unique, engaging physical experience for consumers.
Our Mobile Showrooms generate engagement between brands and consumers. Ideal for new store openings, test new markets, and demo products.
A temporary retail space on wheels that can sell merchandise and create a unique, engaging physical experience for consumers.
Stand out at the next concert, expo, or conference by capturing audiences with experiential vehicles for event marketing
Experiential mobile marketing tours allow for brand activations in multiple locations, cities, and states. Take your brand across the country with a food truck.

Trusted by Canada’s biggest food brands and celebrity chefs

National sampling programs with Loblaw Companies
Culinary collaborations with Chef Susur Lee
High-volume, multi-city activations for Taco Bell
Delivered on time, on brand, and at scale

Creative + execution under one roof

Menu development & brand adaptation
Food safety & compliance
Staff training & on-site execution
Sampling flow optimized for speed + guest experience

Cross-Canada execution without the friction

Multi-city activations coast-to-coast
Established parking access in major urban centres
Multiple licensed commercial kitchens
Mobile units and fixed-site production

Multilingual, Culturally Fluent Teams

French-speaking chefs and bilingual staff available

Ideal for Quebec activations
Consistent brand voice across English & French markets
Local execution without local learning curves

Built for Scale, Not Just Pop-Ups

Sampling programs that can grow without breaking

Single-day launches → multi-week tours
1 location → 15+ cities
Controlled costs, predictable staffing, repeatable systems

“What We Do”

We specialize in:

National food sampling tours
Retail + outdoor activations
Experiential marketing food programs
Celebrity chef collaborations
High-volume, high-speed sampling

We Design, Produce, and Operate National Food Sampling Programs — End to End

We turn experiential vehicles into a blank canvas for you to promote your brand or launch your new product anywhere you’d like. Whether it’s standalone brand activation or an extension of a larger campaign, we bring impactful experiences directly to your consumers so they can engage with your brand in ways you’ve never seen before. Our unparalleled expertise in event marketing, combined with our pursuit for perfection means that no project scope is too complex or unrealistic to execute. We wrote the book on exceeding expectations.

We are the one stop shop for your Mobile Marketing needs. Not only are we the best provider in Canada for a fully customizable Truck Wrap that enhances your business and allows your customers to discover your brand quickly by driving up on their location and catching their attention. We also have the staff that are experts at logistics and anything relating to Food Truck service to work your mobile events.