EST 2010

2013-2025

From Idea to Reality: The Birth of a Food Truck Dream

It all started with an idea at McMaster University. Food trucks were blowing up on the Food Network, and I couldn’t shake the thought—what if I jumped in? The competition was low, the start-up costs weren’t insane, and the freedom of the open road called to me.

Just one problem.

I had no experience. No business background. No culinary training. All I had was a dream—and a willingness to figure it out.

So, I started with what I knew: social media. I launched a Twitter account, determined to document my journey from dreamer to food truck owner. My mission was clear—to prove that anyone could turn an idea into reality.

With nothing but passion, I wrote emails to every food truck I could find, offering free labor in exchange for knowledge. One of them answered the call. I got my hands dirty, learned the ropes, and soaked up everything I could.

But I wanted more.

When winter hit, I packed our bags and flew to Southeast Asia. Inspired by Anthony Bourdain, I didn’t just want to eat—I wanted to learn, to immerse myself in new flavors and techniques. I sent the same cold-call emails to chefs, bloggers, and cooking schools, offering my time in exchange for expertise. I had no money, but I had hustle. And that was enough.

When we returned to Toronto, something incredible had happened. Our following had grown to over 1,000 people. The dream was no longer just an idea—it was real.

Excited to put our skills to the test, we applied to the Toronto Underground Market. Rejected. It stung, but giving up wasn’t an option. We kept pushing, landing pop-ups, crafting our brand, and making noise. Slowly, the doors started opening.

Then came a moment I’ll never forget—we served food to @chefrobrainford, one of my biggest inspirations. That meeting turned into a friendship, and now we even golf together. Crazy, right?

With confidence and a growing community behind us, it was time for the next step—our own food truck.