Air Canada Poutine
National multi-city experiential activation supporting Cirque du Soleil openings.
Why This Activation Matters
This program demonstrates national-scale logistics, bilingual staffing, brand consistency, and execution during high-visibility cultural moments. Cross-country food truck deployment positioned Air Canada as a symbol of Canadian identity through food.
5,000+
Samples Served
3
Major Cities
National
Logistics
Execution Highlights
• Cross-country truck shipping
• Authentic poutine recipe development
• French-speaking service teams
• Full truck wrap and on-site culinary staff
Experiential Success Stories
Strategic food experiences designed for brands and XM agencies — executed at scale, under pressure, and without compromise.
#1 NATIONAL ACTIVATION
Air Canada Poutine
3 Cities · 5,000+ Samples#2 WHITE-GLOVE EXPERIENCE
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7 Months · 25,000+ Samples#5 TOURISM BOARD
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2,500+ Portions · Live Cooking#6 PROVINCE-WIDE TOUR
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Dundas Square · 500+ Samples#8 SPORTS ACTIVATION
Miller Lite Playoffs
1,000+ Samples · MLB#9 PRODUCT COMPARISON
Catelli Protein Pasta
Side-by-Side Tasting#10 FILM PROMOTION
